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Reframe Your Story logo

Executive coaching to help you reframe your story, acknowledge what holds you back, and take the steps you need to succeed

rainbow over lake and mountains

"Positive and probing in all the right ways and has a knack of helping me find answers to questions I didn't even know were questions." Matt, Head of Digital and Acquisition, Retail

My Story

I’m Natalie Gordon and I coach business leaders to unpick the stories holding them back, to navigate the complexities of workplace relationships, and to bring their strengths into play to realise their career ambitions. 

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I am a Level 7 qualified executive coach, accredited with the EMCC, and with over 25 years’ experience working as a business transformation consultant and coach across multiple industries and geographies with companies such as Walgreens, Boots, Tesco, Severn Trent Water, Shell and Lakeland. As a former Chief of Staff of a boutique management consultancy, I know what it takes to lead a business.

 

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I will challenge and support you to reflect on the reality of your situation and where you want to get to. Together, we will explore what helps and what hinders you. In a safe, non-judgemental space, you will become more aware of the story you are creating for yourself, of the unhelpful underlying thoughts and feelings, and you will learn what to question and what to accept. As you gain a different perspective and new insights, you will grow in confidence to make the changes you need to move forwards.

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Your Story

1

Relationships

Relationships can make or break your career. Are you a leader that others want to follow? Are you getting the best out of your team? Do you have peer relationships that make your job easier to do and your days at work stimulating and enjoyable? Are you getting the right balance of support and challenge from your line manager? Do you shy away from difficult conversations? Most of us, at some point in our career, struggle with one or more relationships. If that’s you, then let’s chat.

2

Performance

Performance is linked not only to career progression, but also to our personal wellbeing. Perhaps your performance has recently dipped and you can’t work out why, or maybe you know why but you can’t see what to do about it. Maybe your performance is strong but you worry you can’t maintain it, imposter syndrome is chipping away at your confidence. Maybe your team is underperforming and you need help to get them back on track. Whatever the challenge, we can reframe your story and change the outcome.

3

Career

Are you a content expert struggling in a leadership role? Maybe the breadth and depth of your current role has expanded and you feel overwhelmed. Would you like to understand what it would take for you to get the next promotion? Maybe you have reached the end of the road at your current organisation and it’s time to work out what next. Whatever the challenge or opportunity, I can help you to untangle the thoughts and feelings inside you to find a clear way forward.

Client Stories

Frazer, Commercial Director, Engineering

"Natalie always makes me challenge my own thought process in sessions where we have covered executive strategy, navigating behaviours and people challenges in the work place, as well as how to improve my leadership skill set. Having Natalie has significantly transformed my corporate life paying particular attention on self-regard, optimism, and assertiveness, as well as my home life, where I am now more present and aware. Natalie is an excellent coach and a pleasure to work with."

Scott, Chief Commercial Officer, Retail

"Natalie has a relaxed style and provides a safe and confidential space to share concerns and kick around solutions. I would very happlily recommend her services to anyone seeking to boost their confidence and overcome difficult challenges."

Sarah, Head of Governance, Risk & Assurance, Infrastructure

"Coaching with Natalie has been an invaluable experience. It's not about being told what to do; but rather having a safe, supportive space to explore my challenges and objectives. Natalie's skilful guidance has helped me to clarify my thinking and arrive at my own solutions, making the process empowering."

Recent Clients

NG Bailey logo
9 to 3 company logo
Nine Dots Development company logo
Lakeland company logo

Contact

For enquiries or to schedule an initial free consultation, please send me a message. I would love to hear from you. 

Thank you for getting in touch. I'll respond as soon as I can.

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© 2025 by Natalie Gordon
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EMCC accreditation - logo
ILM Level 7 qualification

"The future belongs to those who believe in the future of their dreams," Eleanor Roosevelt

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